Grand Opening Day was a SMAAASH at Mall of America; Hundreds Line Up for Doors to Open; Residents from St. Louis Park and Elk River Win Harley Davidson Motorcycles

First US Location Opened December 20, 2016, featuring "What's Next" in Gaming, Racing, Eating & Amazing Virtual Reality

BLOOMINGTON, Minn., Dec. 22, 2016 /PRNewswire/ -- SMAAASH, America's Adrenaline Arena, debuted December 20 at Mall of America with a Grand Opening Celebration that kicked off by rewarding the first 100 customers standing in line with a $100 Gift Card. The doors officially opened at 10 a.m. with a Ribbon Cutting Ceremony in which Chief Imagination Officer Shripal Morakhia presented a $5000 donation to the Salvation Army and committed to giving back 1% of SMAAASH annual profits to the community. During the day, two lucky customers scored 5 consecutive goals on the "What the Puck" hockey game, and each won a Harley Davidson Motorcycle for their skills. Harrison Smith of the Minnesota Vikings presented ceremonial keys to the winners, who are from St. Louis Park and Elk River, Minnesota.

SMAAASH features 40,000 square feet of gaming, racing, dining and virtual reality experiences. Chief Imagination Officer Shripal Morakhia shares insight on the name SMAAASH and what the venue offers, "The triple 'A's in SMAAASH stand for America's Adrenaline Arena and this is the first US location. Creativity and technology combine to thrill guests of all ages, with electric go-karts on a multi-level indoor LED-lit track."

"We consider ourselves to be curators of smiles," says Shripal Morakhia, SMAAASH Entertainments' Chief Imagination Officer. "We are a place where creativity and technology combine to delight guests from ages seven to 70. It is an approach that has delighted millions overseas, and we are thrilled to be bringing our brand of fun and thrills to Mall of America."

Just as thrilling are the virtual reality experiences SMAAASH's engineers and ideators have created specifically for the new facility. These include a VR rollercoaster ride where the rider is able to create their own track before hopping aboard and reaping what they've sown. Elsewhere, guests will be able to walk a thin, rickety plank that seems to have them between two skyscrapers hundreds of feet in the air.

"In the Twin Cities, we expect our sports simulators to be some of our top attractions," adds Morakhia. "This is a great sports town and we have created some groundbreaking sports experiences to cater to sophisticated fans of all major sports," Morakhia said. "We are thrilled to be the preferred hangout for the Minnesota Wild, Minnesota Timberwolves, and Minnesota Lynx, and a proud partner of the Minnesota Vikings.

SMAAASH has also set itself apart as a destination for great dining, craft cocktails and beer. The menu takes American favorites and prepares them with innovative twists worthy of SMAAASH's daring vision to push the boundaries and offer fresh experiences.

To accommodate a wide range of ages, SMAAASH hours of operation: 10am - 1am daily.

Price packages will accommodate any budget and range from $5-$50 with special pricing for larger groups such as birthday parties, holiday parties, and corporate team building events.

For more information, please visit


SMAAASH is located at Mall of America, Level 4, East, and is the first US location. Founded in India in 2012, SMAAASH earned a reputation as a world-class gaming and entertainment center that connects sports, virtual reality and dining into a highly interactive and innovative social experience for family, friends and children alike. Helmed by creative ideator Shripal Morakhia, SMAAASH pioneers the field of sports simulation technology, proprietary gaming technologies and virtual reality led entertainment - credited entirely to its in-house research and production capabilities. SMAAASH games are currently in use in 10 countries across the globe.

Redefining sports entertainment and customer engagement with ground-breaking ideas and inspired dining concepts, SMAAASH truly has something for everyone. For information on hours of operation and pricing, visit